LEE HUNT’S PROMO OF THE WEEK

December 29, 2023

CBS is airing the Super Bowl this year and they’re making it a family affair—a Paramount family affair—with CBS, Paramount+, Nickelodeon, Drew Barrymore (of CBS’ Drew Barrymore Show & Pluto TV spokesperson), and Comedy Central all supporting the Super Bowl theme.

Why I like these spots

As you’ve seen in my earlier posts, Paramount+ has used their mountain logo as a simple and effective brand icon. Having the linear channels support it with their “Journey to the Peak” is a smart way to continue to expand the brand. And Comedy Central’s Super Bowl holiday wrap-arounds keep the Super Bowl theme going. Overall, smart portfolio branding and vertical integration.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

Want to know more about CMOintelligence?

PREVIOUS WEEKS