LEE HUNT’S PROMO OF THE WEEK

December 22, 2023

Lots of creative services shops put together a year-ender reel. Usually, it’s a well-edited montage of their work for the last 12 months. But this year, I saw one that really stood out. Cause + Effect in NYC used AI to highlight all their non-AI work. The email that I received noted that they had reached out “to a certain famous Hollywood director to create a year-end video. He politely declined.” So they decided to use machine learning to help tell their 2023 story.

Why I like these spots

At first, I thought it was a brave but risky approach, then realized that it demonstrated their ability to work with machine and non-machine learning creative. The results are really impressive. (Full disclosure: my son, Austin, works at Cause + Effect.)

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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